Wednesday, January 23, 2013

K2 Sports adds Backcountry Access


K2 Sports adds Backcountry Access (BCA) to its roster of snowsports brands

January 7th, 2013 by Snowboard Magazine




SEATTTLE, Wash., (Jan 7, 2013) – Complementing its industry-leading roster of 14 outdoor recreational equipment brands, K2 Sports this month closed the acquisition of Backcountry Access (BCA), a pioneering designer, manufacturer, and champion of backcountry snow-safety equipment and education.
The move reinforces K2 Sports’ position as a global leader in year-round outdoor recreation. With the acquisition of BCA, K2 Sports will be able to reach a wider spectrum of wintersports enthusiasts; from in-area and out-of-bounds, to mechanized and human-powered recreation.  Read on

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