2012-13 Ski Preview: Head
M's Rev 105, $800 & W's Mya No. 8, $625
Andrew Couperthwait, Product Manager
M’s Rev 105
Ski dimensions: 144/105/131, 16m radius @ 181cm
Available length of skis: 171, 181, 191
Target market with the featured skis: Advanced Intermediate to Expert level skiers looking for all-mountain skis. We prefer to call them “Allride” skis.
Two-sentence description of featured skis:
The REV 105 features ERA 3.0, “Rocker Done Right” and delivers versatility not yet seen in a 105mm ski. The incredible 16m turning radius and oversized sweet spot allow this ski to transition between changing conditions with effortless aplomb.
W’s Mya No. 8 Ski
Ski dimensions: 130/84/112, 13.3m radius @ 163cm
Available length of skis: 171, 181, 191
Target market with the featured skis: Advanced Intermediate to Expert level skiers looking for all-mountain skis. We prefer to call them “Allride” skis.
Two-sentence description of featured skis:
Featuring ERA 3.0, “Rocker Done Right”, the Mya No. 8 instills confidence for women in a wide range of conditions. Effortless steering, instant grip, greater stability and control are just a few of the traits that define the Mya No. 8.
What’s on the horizon for next year’s skis?
Rocker Done Right.
Any completely new models (including pro models)?
Fourteen new models in the adult line this year.
What will be your best selling ski? Why?
Rev and Mya will be our best selling collections. These skis feature our new ERA 3.0 technology and highlight the fun of the sport.
Any new materials or construction technologies?
There are new construction technologies in almost every category of skis we offer.
Andrew Couperthwait
How much emphasis are you putting on rocker?
We have a comprehensive approach to Rocker and it is found in various forms in over 90 percent of our line. With all of the positives of rocker, there are negatives that every skier experiences, such as the dreaded “rocker rattle”. Our new ERA 3.0 technology embraces the easy turning, great powder performance of Rocker, but kills rocker rattle. Based on its intended use, each model is given the appropriate amount of rocker. To complete the story, we incorporate our exclusive Progressive Radius and all-new Intellirise to control the rebound and enhance the performance of the ski.
What about sidecountry/backcountry?
Sidecountry, backcountry… we feel our skis transcend the need to tell you where to take your skiing. We prefer the terms “Allride” and “Allcountry” because our gear provides the versatility skiers demand - to go anywhere.
What type of skiing do you see leading sales next year and why? How are you preparing for that?
What type of skiing? FUN SKIING! The more fun people have on our skis the more we will sell. Everything we do is focused on fun. That’s why we participate in this crazy sport, right?
Thanks to Ryan Dionne at Skiing Business
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