2012-13 Ski Boot Preview: Head
M's AdaptEdge 100 Boot, $525 & W's Raptor 110 Mya Boot, $700
www.head.com
Andrew Couperthwait, Product Manager
Men’s AdaptEdge 100 Boot
Boot flex: 100/90
Target market with the featured boots: Advanced/Highend
Two-sentence description of featured boots:
The AdaptEdge 100 features Adaptive Fit Technology, which allows the user to switch the boot between a 104mm last to 102mm last. This technology not only changes the fit of the boot, but the performance as well.
Women’s Raptor 110 Mya Boot
Boot flex: 110/100
Target market with the featured boots: Expert/Highend
What current trends do you plan on pursuing next year?
We continue to focus on performance and fit. As the most positively reviewed boot brand in the market, providing the consistent fit and performance that we are known for is our highest priority.
What new construction techniques, technologies or materials do you see hitting the market next year?
The advancement of self-adapting technologies will continue to progress in the boot market.
Three buckle or four buckle and why?
We will continue to focus on four buckle boots for the majority of our line. We do use three buckles shells in our Park and Pipe series as well as our comfort series. However, four buckles still exemplify the highest level of performance and fit in the market. Better performance in three buckle boots is a difficult argument to make when race boots all use a four buckle construction. Simon Dumont, the worlds’ premiere half pipe skier just switched to four buckle boots because they ski better. Ask the best boot fitters this same question, and they will agree that four buckles are the way to go for top performance.
In terms of what’s selling, where do you see prices trending?
$399 - $499 continues to drive sales.
by Ryan Dionne at Skiing Business
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