What is Rule 40?
What is Rule 40 and how will it affect skiers in 2014?Rule 40 first gained national prominence during the 2012 Summer Games in London when a band of track and field athletes spoke out about the rule on Twitter. Since skiers generally make the majority of their income from sponsors, this rule is primed to hit home in our sport. Here’s what you need to know about it.
What is Rule 40?“Except as permitted by the IOC Executive Board, no competitor, coach, trainer or official who participates in the Olympic Games may allow his person, name, picture or sports performances to be used for advertising purposes during the Olympic Games,” states the London 2012 official guidelines.