Tuesday, August 28, 2012

2012-13 Ski Preview: Scott


2012-13 Ski Preview: Scott



Punisher & W's Luna
Punisher & W's Luna

www.scott-sports.com

Punisher
Ski dimensions: 142/110/132
Lengths: 163,173,183,189
Target Market: All-Mountain/Backcountry Freeski


Two-sentence description: Newly remodeled for the 2012, the Punisher features the most rocker in SCOTT’s line.  From hitting backcountry booters to ripping all-mountain pow and crud, this ski can do it all.


W’s Luna
Ski Dimensions: 126/85/117
Lengths: 156,166
Target Market: All-Mountain women’s specific.


Two-sentence description: A ski that offers versatility and forgiveness, the Luna is the perfect all-conditions tool with great turn initiation in the soft stuff and edge grip on groomers.
What’s on the horizon for next year’s skis?
You’ll see many of the new skis utilizing SCOTT’s 3Dimension Sidecut technology (tip radius/straight line under-foot/tail radius) as well rocker to different degrees, depending on the model.  Not too mention all new graphics, it’s a good-looking line-up!


What are three of the biggest forces shaping the changes and developments you’ve made?
- Consumer interest in having different levels of rocker in the line.
- Utilizing our different technologies (3Dimension, Venturi shape, Rocker) to create skis that can offer high performance in different terrain types and allow for easier turn initiation without sacrificing stability.
- Building skis that we want to ski.


Any completely new models (including pro models)?
Punisher
Luna
Pure
Reverse
Fly’Air
Jib TW
Jib


Any disappearing?
Mission
Explor’Air
Layla


What will be your best selling ski? Why?
The Venture, as the evolution of our bestselling Mission, offers a updated shape as well as tip rocker to make a stable, fun ski that’s quick edge to edge for the intermediate to advanced skier.


Any new materials or construction technologies?
We are using a new Paulownia wood core for our Fly ‘Air ski.


How much emphasis are you putting on rocker?
We are continuing to put efforts into offering different sizes of rocker throughout the line.

Thanks to Ryan Dionne at Skiing Business

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