Saturday, March 23, 2013
Where Them Girls At?
This story appeared in the September PowderMag2012 issue.
The most male-dominated corner of the ski industry isn’t the park or the bar at the Peruvian. It’s ski engineering. Women’s skis, the ones with the turquoise and purple topsheets, the lady-specific flex pattern, and the mounting point set for child-bearing hips, are all engineered and designed by dudes.
According to SnowSports Industries of America, women-specific gear makes up 28 percent of the products bought in the ski industry, and 41 percent of skiers are women. Despite the significant female footprint in the sport, ski engineering is dominated by men. A few brands, like K2 and Salomon, have women in lab testing, product marketing, or graphic design, but no major company has a female ski engineer or designer.