Showing posts from August, 2012

2012-13 Ski Preview: Scott

2012-13 Ski Preview: Scott

Punisher & W's Luna

Ski dimensions: 142/110/132
Lengths: 163,173,183,189
Target Market: All-Mountain/Backcountry Freeski

Two-sentence description: Newly remodeled for the 2012, the Punisher features the most rocker in SCOTT’s line.  From hitting backcountry booters to ripping all-mountain pow and crud, this ski can do it all.

W’s Luna
Ski Dimensions: 126/85/117
Lengths: 156,166
Target Market: All-Mountain women’s specific.

Two-sentence description: A ski that offers versatility and forgiveness, the Luna is the perfect all-conditions tool with great turn initiation in the soft stuff and edge grip on groomers.
What’s on the horizon for next year’s skis?
You’ll see many of the new skis utilizing SCOTT’s 3Dimension Sidecut technology (tip radius/straight line under-foot/tail radius) as well rocker to different degrees, depending on the model.  Not too mention all new graphics, it’s a good-looking line-up!

What are three of the biggest f…

2012-13 Ski Preview: K2

2012-13 Ski Preview: K2

M's Bolt w/ MX 14.0 Binding , $1,380 & W's SuperGlide w/ ERS 11.0 TC Binding, $1,000

Men’s Bolt
Ski dimensions: 125/72/99
Available length of skis: 172, 179, 186

Target market with the featured skis: Expert level skiers who crave the most speed possible on the firmest and steepest runs at the resort.

Two-sentence description of featured skis:
K2 is proud to introduce the highest performance hard snow ski to date, forever changing hard snow ski design. As the flagship model for K2’s new ROX Technology, the Bolt is the ultimate carving instrument available for medium to long radios GS turns with rock solid stability and hold at mach speed.

Women’s SuperGlide
Ski dimensions: 127/80/109
Available length of skis: 146, 153, 160, 167

Target market with the featured skis: Expert level women skiers who split their time between firm snow and soft at the resort.

Two-sentence description of featured skis:
An all-new model in the women’s collection, the S…

K2 Skis Announces New Additions to Factory Team

K2 Skis Announces New Additions to Factory Team Roster and Launch of K2 Unveils New Athletes to Team Roster on Media-Driven Destination WebsiteBy:Powder Magazine

K2 Skis announces plans today to expand its world-class Factory Team lineup that represents the cutting edge of freeskiing. This news comes hand-in-hand with the announcement of a new destination website called, an evolution of K2’s ‘Skeeze’ tradition following the K2 Skeeze magazines and Skeeze team DVD offerings from previous seasons.

Launching at the end of July, features an all-new team page in addition to Skeeze-exclusive webisode series and content. Visitors to the site will be able to view every existing video of K2 athletes and their crews in one easy-to-browse location, along with all the latest athlete news and updates throughout the season. Furthermore, be on the lookout for weekly giveaways, contests, exclusive K2Skeeze athlete profiles and more as the s…

Hit The Road

Our friends over at local Morzine magazine- Yodel- take us through the thoughts of one of their early season road rides... It’s a funny thing, pulling on the lycra and setting out with my housemates for the first road ride of the season. We’re not in a hurry but something inside sets the body ready for a race. It is a very personal challenge and there is nowhere to hide. Route: From Morzine, up Route d’Avoriaz, down Col de la Joux Verte, returning to Morzine through Montriond.
28.3km 790m vertical climb
We ride off out of Morzine chatting merrily, with the gentle early summer sunshine on our backs. We are worlds apart from the professional race circuit with all its fanfare, tv helicopters  and cheering crowds. Yet one cannot fail to acknowledge a mysterious kinship with the heroes of history that have climbed, shoulder to shoulder, along this very stretch of road.
The route is a good challenge for early season and not too long. Ascending Route d’Avoriaz we cannot get stranded i…